After all, it takes time to build a connection, so even influencers with extremely high following counts and engagement rates find it hard to see results with a sponsored post here and there. So, a long-term project and will help sell the legitimacy of the partnership. Devoted fans want to be a part of a project that their favorite influencers standby but find it hard to support a promotion that feels ingenuine. These partnerships are much more impactful than one-off sponsored posts because they demonstrate loyalty, authentic endorsement, and heightened relevance to the consumer. There’s no point in marketing to a group that has no interest, use, or relation to your product.Īlpha Tango 2022 Outlook: We predict that more ongoing, long-term projects and collaborations between brands and influencers will arise in 2022. According to GWI, people ages 16 to 24 make up 41% of the total user-base, so it is essential to make sure that the influencer you choose, and their audience, align with your brand and marketing goals. The whole purpose of the app is to create short, engaging videos, so a TikTok marketing campaign involves the creation and sharing of these clips to promote your brand. Since TikTok exploded in popularity in 2020, it has remained a fan favorite throughout the COVID-19 pandemic as much of the world turned to the platform for entertainment and news.
In 2022, TikTok will remain the dominant outlet for influencers to connect with brands the platform saw 3 billion total downloads, making it the most downloaded app last year. These virtual celebrities have amassed huge followings across multiple social media platforms, so they constantly know what’s hot and what’s not utilizing their services can help you connect with these trends and help you stay in touch with your target audiences. The global pandemic initiated a huge shift to online and virtual operations, and to stay on top of what’s happening online, brands are seeking partnerships with influencers to keep them in the know. Influencer marketing is a direct pipeline for growing your audience, getting noticed by groups that would otherwise not know about your company, and inherently increases revenue. Influencer marketing has already proven itself to be an extremely successful means of brand activation, and according to InfluencerMarketing Hub, the industry is predicted to reach $84.89 billion by 2028. Through connecting with your company in front of their large audiences, it furthers your brand’s reach, and converts these audience members into potential customers. Influencer Marketing is when you have a celebrity, influencer, or content creator interact with your brand message to increase awareness.
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